Jacob & Co. has launched a new watch collection featuring CryptoPunk non-fungible tokens (NFTs).
The collection, called “TimePunks,” includes 99 limited edition watches, each with a unique 1/1 CryptoPunk suspended above the mainspring.
These timepieces are 44 mm in size, made from grade 5 Titanium and sapphire crystals. CryptoPunk owners can customize their own watch with their NFT.
The collection is both digital and physical. Each physical watch comes with an accompanying NFT, which is minted on the Ethereum blockchain. Buyers will also receive a Swiss watch passport.
The cost of each TimePunk watch is $50,000, which includes the NFT, the custom watch, and shipping. The payment can also be made in cryptocurrency.
The watches are expected to be delivered in August 2025.
Jacob & Co. describes “TimePunk” as more than just a watch. According to the company’s website, it is “a symbol of modern innovation, unique craftsmanship, and a tribute to both horology and digital culture.”
This is not the brand’s first foray into Web3. In 2022, Jacob & Co. released “Astronomia Metaverso,” a collection of NFT luxury watches inspired by the solar system’s planets.
Jacob & Co. is part of a growing group of watch brands that have entered the Web3 space. Timex partnered with Daz 3D in 2022 to create a limited edition line of watches featuring Bored Ape Yacht Club NFTs, which came with linked NFTs.
Casio also embraced the digital trend by releasing eight NFT watches in May, marking its 50th anniversary, in collaboration with Astar zkEVM. In addition, last year, Panerai worked with Arianee to introduce NFT “passports” with their timepieces to boost trust and authenticity.